How to use Gearing Up!
The Gearing Up! framework and supporting workbook has four ‘gears’ that will guide you towards embedding gender progressive strategy in your work and in shaping a more inclusive future for mountain biking.
The workbook will help you
Reflect on your organisation's readiness to expand your market reach and authentically engage with women+
Develop a comprehensive understanding of the historical inequalities women have faced in sport, and the impact of the Gearing Up! approach in advancing gender equality within action sports.
Understand and address any conscious or subconscious barriers to gender equality within your organisation.
Create a strategy that ensures your marketing, media and content is more engaging for and truly representative of women+, and that you have fully harnessed the power of your marketing for transformation.
Establish measurable goals and feedback loops to track progress and continuously improve efforts over time.
GEAR 1
Laying strong foundations
Commit, gather your team and set expectations
Understand and address conflicts between organisational purpose and gender-progressive goals
Scope out what women+ think of your brand
GEAR 2
levelling up your learning
Foster reflexivity and deep insight about gender inequality in mountain biking as a foundation for gender-progressive
practice.
GEAR 3
addressing internal gender dynamics
Understand internal resistance to change.
Foster a culture that supports the catalysts.
Embed gender-progressive practice in your organisation.
taking action through inclusive and transformative activities
Commit, gather your team and set expectations
Understand and address conflicts between organisational purpose and gender-progressive goals
Scope out what women+ think of your brand
GEAR 4
BOOK A WORKSHOP
If you’d prefer to be guided by the Gearing Up! team we can deliver a series of workshops in person or online:
Onboarding (online, 60 minutes): discussing the purpose of Gearing Up!, ways of working and setting expectations. Engaging in reflection about organisational purpose.
Learning (online, 90 minutes): exploring the FIAS research about women+ in sport, gender and mountain biking and the role of marketing and media in cultural shift. Also we will explore gender dynamics in marketing and media, and how to foster an internal culture that supports catalysts.
Action (in person, 120 minutes): Mapping good practice, planning inclusive and transformative activities, planning evaluation.
